Viewer Outcomes
Your desired outcomes from the perspective of a website viewer would be:
- Lead Generation
- Contact the school
- Request a visit / virtual tour
- Provide useful content for current and prospective parents
Goals & Objectives
- To create a modern and manageable website which showcases the school and branding.
- A new and more succinct sitemap which offers clear direction for the viewer.
- Reduce monthly costs.
- Give useful information to parents – such as calendar and news.
- Display contact information and map.
- Direction to more information, pdf’s and portals.
Considerations
Reduced sitemap
Content and a well structured sitemap generates traffic from search results. Generally, the more content / pages the better.
Although:
- Decreasing the amount of pages offers the opportunity the gather leads by teasing the viewer to find out more.
- There are less hoops to push the viewer through before they reach one of our desired outcomes.
- The site becomes more manageable for the viewer to understand.
To overcome the issue of reduced landing pages via search results, I would seriously consider dedicating time to news / blog creation. News posts would generate urls and increase the sitemap for search engines to follow. They would therefore be found on search results. It would also increase the diversity of your keyword titles which are found in searches. i.e. ‘Ghyll Royd School pupil James is a success at national karate finals.’
Simply:
- Log into the website and create news post in the same way as a word processor.
- Multiple people can have login details so the post displays the author.
- Simply pop in a featured image to showcase the news.
- Create a category structure to enable filters and searches for the news. ie a news post could have ‘year 4’, ‘prep’, ‘rugby’ as it’s categories.
Video
Viewers are much more likely to view a video Headmaster introducing the school than they are at reading 10 paragraphs of the same content. From a viewers prospective it introduces personality and promotes memory recall. Barriers are also reduced in order for the viewer to reach our desired outcome.
This does not need to be solely for the headmasters introduction. Video, piece to camera, could be used for form teachers, specialist staff, a governor, chef etc.
Online Prospectus
There is a beautiful bit of software by Turtl which could be used to generate prospectus. They also have a some good analyse tools. Take a look here for some examples, https://turtl.co/examples-of-work/
Social Media
It is important that your social media is linked through to the website. It is a resource that can generate traffic to the website and also tie together your branding.
I would promote a separate page to display your social media posts. This could work alongside your news posts – where links can be added to your social media post to find out more information on your website news page.
Conclusion
I would love to work alongside the school in creating a modern website and support the growth and development of the site.
During our discussion it was mentioned the need for roughly 6 pages. Considering some items which have been mentioned above, I feel that you may require around 10 pages.
Web Design
The cost to produce a website with around 10 pages would be £1200 inc VAT.
Hosting
2 options as stated here.
I feel that the VPS 6 core would better serve your needs. The cost is £175 inc VAT per year. This is included in the design cost for the 1st year and is therefore only payable from year 2.
Support and Managed Service
I don’t feel that a managed service required at this stage although it is available at any time.
As with all our clients, I am here when required to support you and your website. I will ensure that you are up to scratch on how to update the site and often make changes free of charge.
If you have any further questions or wish to discuss things in further detail I can always nip over to the school (If Boris allows me to) or meet up online. Thank you.
